Plan 
Emarketing Follow Up
Successful companies realise that achieving sales entails a multi-pronged approach. The quickest way to get your key marketing messages into your marketplace is by the use of an email marketing campaign. Used in isolation, an email marketing campaign will generate a certain level of sales. So how important is an effective follow up?
It is generally accepted that when it comes to securing new clients the majority of sales are achieved on or around the sixth contact. If you are not effectively following up your campaign imagine the potential revenue you are losing out on.
What are the reasons for not following up?
- Not enough staff to chase down and follow up every lead
- Sales staff too busy to follow up every lead
- Contacts in your target market
- Contacts that have responded to your marketing but not purchased
- Contacts that have purchased
Each sector will receive a bespoke follow up depending on their status, i.e. enticed to call, persuade to make purchase or thanks for purchase and invite to do more and gain referrals.
If you have invested money at the front end in a large scale email broadcast, to not protect it with an effective follow up strategy seriously affects the success of the campaign and puts your initial investment at risk.
It is a fact that consistent follow up creates a profitable stream of prospects that buy and those businesses that capture leads and follow-up with them enjoy higher conversion rates and a higher percentage of referrals than those that don’t.